The coffee chain will switch things up this year, veering away from its typically red-themed holiday cups. The chain’s new cup design allows customers to color it in themselves. Locations will provide colored pencils for customers to borrow to doodle on their cups.
“We hope they’ll color it in to represent what the holidays means to them,” Leanne Fremar, a creative director at the company, told The Associated Press.
This Monday, Oct. 23, 2017, photo provided by Starbucks shows the company's 2017 holiday cup on display in Seattle. This latest holiday cup is mostly white, for customers to color in themselves. (Joshua Trujillo/Starbucks via AP)