Posted: 4:34 p.m. Tuesday, Dec. 18, 2012
By Joel
Aside from maybe Dave Grohl, high-profile rockers don't get much busier than Trent Reznor. His film scores win awards. He anchors multiple bands including the legendary Nine Inch Nails. Now he's collaborating with headphone makers Beats By Dre on a new streaming music service. Pitchfork summarized a New York Times profile:
In 2014, Interscope Records will release a compilation of Nine Inch Nails' greatest hits, which will include two new songs. A new Nine Inch Nails record, which Reznor's been hinting at recently, will follow.
Reznor also gave The New Yorker details about his partnership with the Interscope/Dr. Dre-affiliated Beats by Dre enterprise. ("It's probably not what you're expecting!", he said earlier this year.) He's helping to design a new music-streaming service, which is currently being called Daisy, and is set to launch early next year.
The service "uses mathematics to offer suggestions to the listener... [but also] would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately."
Comparing Daisy to Spotify, he told The New Yorker, "Here's sixteen million licensed pieces of music,’ they’ve said, but you’re not stumbling into anything. What's missing is a service that adds a layer of intelligent curation."
"That first wave of music presentation which felt magical, the one where the songs are chosen by algorithms that know who you listened to... has begun to feel synthetic."
He described Daisy as being "like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn't necessarily have encountered."
Reznor almost preternaturally described my objections to services like Spotify or Pandora. On Spotify you have to know what you're looking for. Pandora, to its credit, attempts to suggest music to users' tastes - but people can be complicated. For example, in my brief flirtation with Pandora I tried to seed a station with Iron Maiden and Silversun Pickups - no results. If Daisy succeeds at combining these approaches in a new service, the results could be awesome.
Joel is a 97x Music Guide weekday afternoons from noon until 6 p.m.
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