The parent company of T.J. Maxx and HomeGoods is launching a new home store concept called Homesense. Parent company TJX announced in March that it would open a new discount chain selling home decor items, but didn’t release any other information.
The company told People magazine that Homesense stores in the U.S. will be similar to the locations already open in Europe and Canada. The stores will offer furniture, art, sodas, chairs, pool tables, lighting and other home decor items.
Make the switch to layered lighting, including task, overhead, & accent lighting. More lighting ideas from top to bottom are in-store now! pic.twitter.com/njGOKV8HY8
Homesense also carries items like cleaning essentials, home improvement items, hardware items and storage supplies. The first store will open Aug. 17 in Framingham, Massachusetts, and more locations are set to open this year in New Jersey.
“Just as our customers enjoy shopping both TJ Maxx and Marshalls, we are confident that loyal customers and new shoppers alike will be excited about shopping both Homesense and HomeGoods,” HomeGoods and Homesense president John Ricciuti said in a statement. “We are excited to bring consumers an expanded selection of quality merchandise at incredible prices, along with a new shopping experience in which they can discover and curate the home of their dreams.”
According to reports, there are three major differences between HomeGoods and Homesense: the “general store” offerings including hardware, home improvement and cleaning materials, the store’s layout and availability of more furniture and big design items.