And this based off old Star Wars storylines. The movie's still shooting with very little tangible info coming out on new characters or new plot lines we know Disney will eventually market the hell out of.
Think Star Wars fatigue can't happen? Think 1999, think "Phantom Menace," think Jar Jar.
Lucas himself admitted when that first episode in the newer wave of Star Wars movies came out, marketers overdid it.
"The associated toys for the film were 'over-licensed,' 'over-shipped' and 'over-saturated,'"leading to a lot of unsold merchandise.
In 2012 when Disney bought Star Wars' rights, Forbes wrote oversaturating the market with merchandise was one of the five ways to hurt the franchise.
But Disney has a whole new generation to market to, and it didn't spend $4 billion to sit tight and wait for next year's movie to come out.
Proving some fans will never get enough of the movies or the merchandise, one longtime fan told The New York Times: “The natives are getting very restless. What’s taking so long?”
The Disney Channel also has a new animated series set for debut in October, and construction plans have already progressed on multiple Star Wars-themed "lands" at Disney Parks along the lines of Cars Land.